Founder – Realford Consulting LLC
Managing Partner – Realford Holdings Inc. & Trust
Senior Project Manager | Business Consultant

Raymond E. Alford Jr. is a seasoned business consultant and strategic project manager with over 15 years of experience leading high-impact initiatives across both public and private sectors. As the founder of Realford Consulting LLC and managing partner of Realford Holdings Inc. & Trust, Raymond is known for delivering results through a combination of data-driven decision making, operational efficiency, and innovative business development strategies.

Certified as a Lean Six Sigma Master Black Belt by the Six Sigma Society, Raymond has a proven track record of optimizing complex systems, streamlining processes, and increasing productivity through methodical, team-based problem-solving. His leadership style is both analytical and people-focused—bringing together cross-functional teams to execute projects with precision and purpose. Raymond is deeply committed to building sustainable business models, empowering teams, and creating systems that generate measurable outcomes. Through Realford’s family of companies, he continues to develop innovative solutions that strengthen communities, elevate underserved populations, and drive long-term success.

Partner – Realford Consulting LLC
Founder – Whistleblowers Sports Officials & Official Gear
Senior Sports Consultant | Community Engagement Strategist

Patrick Roberson is a veteran Senior Sports Consultant with over 20 years of experience in the sports officiating and athletic consulting world. As a certified official at the National, State, and City levels, Patrick has been a driving force behind the development and success of sports programs across Texas and beyond. Patrick is the founder of Whistleblowers Sports Officials, a premier organization focused on training, certifying, and placing high-quality sports officials in leagues and tournaments. He is also the creator of Official Gear, a specialized brand that provides apparel and equipment tailored specifically for sports officials—promoting both professionalism and performance. Over the years, Patrick has consulted for an impressive roster of organizations, including the TAPPS school district, YMCA, Boys and Girls Club, and multiple city departments such as Dallas, Irving, and McKinney Parks and Recreation. His leadership and strategic input have elevated sports programs across all age groups and competition levels. In addition, Patrick has worked with national platforms like Prospects by Sports Illustrated and United Youth Sports, contributing his expertise to enhance youth athletic experiences and promote greater visibility for emerging talent. His efforts also extend into media production, where he develops platforms to promote sports initiatives and foster deeper community engagement. Patrick’s passion lies in using sports as a tool for empowerment, education, and unity. Through Realford Consulting and his own entrepreneurial ventures, he continues to inspire, organize, and lead with integrity, helping communities grow stronger—one game at a time.

Certified Life Coach | Recovery Coach | Mental Health Peer Specialist | Substance Abuse Counselor

Winnetka Smith- Alford is a dynamic and compassionate coach with a passion for helping others step into their purpose and live life with clarity, confidence, and intention. She empowers individuals to overcome life’s challenges, set meaningful goals, and implement lasting change.

With certifications in Life Coaching, Recovery Coaching, Mental Health Peer Support, and formal training in Substance Abuse Counseling and Social Work, Winnetka brings a powerful blend of professional expertise and lived experience to her practice. She understands that no two journeys are the same—and she tailors her approach to meet each client where they are.

“I’m dedicated to empowering individuals through personalized coaching measures, goal setting, strategic planning, and successful change implementation.”

Director of Vendor Operations
Gameday Sports Management

Wanda Roberson serves as the Director of Vendor Operations for Gameday Sports Management, where she oversees the daily operations of the company’s concessions and vendor services. With a strong background in operations management and vendor relations, Wanda ensures seamless coordination between internal teams and external partners to deliver high-quality service at every event. Her leadership ensures that all concession activities run efficiently, from inventory management to staffing, compliance, and customer service. Wanda is also responsible for onboarding and managing vendor partnerships, ensuring each vendor meets Gameday’s high standards for quality, safety, and professionalism.

Known for her hands-on approach and attention to detail, Wanda plays a critical role in creating memorable fan experiences through top-tier food and beverage offerings and exceptional vendor coordination.

Senior Chairperson – Board of Directors, Realford Holdings Inc.
Stockholder | Entrepreneur | Founder of Auzon

Tatianna McKee-Alford serves as the Senior Chairperson of the Board of Directors for Realford Holdings Inc., where she provides executive leadership and strategic direction across the company’s growing portfolio of businesses. As both a board member and stockholder, Tatianna plays a key role in shaping the long-term vision, governance, and global partnerships of the firm. With over a decade of experience in international trade, commerce consulting, and digital marketing, Tatianna is known for her bold, forward-thinking approach to business growth and innovation. A graduate of the University of Houston, she holds a degree in Fashion Retail and Digital Marketing, which uniquely positions her at the intersection of global commerce, branding, and consumer engagement. As the founder of Auzon, a rising fashion and lifestyle brand, Tatianna has combined her industry knowledge and creative passion to build a company that blends elevated style with global influence. Her expertise in brand strategy, product positioning, and digital execution has fueled her own success—while also generating over $3.5 million in sales for clients through data-driven marketing campaigns. As Chairperson of Realford Holdings Inc., Tatianna leads with a global perspective, aligning vision with impact and ensuring sustainable growth across all sectors. Her dynamic leadership continues to influence both corporate strategy and cultural direction, making her a respected voice in entrepreneurship, fashion, and international business.

Chairperson – Board of Directors, Realford Holdings Inc.
Strategic Operations Leader

Jamarcus Roberson serves as the Chairperson of the Board of Directors at Realford Holdings Inc., where he provides visionary leadership, operational insight, and strategic guidance across a diverse portfolio of holdings and development initiatives. With a multifaceted background in production, logistics, client services, and business operations, Jamarcus brings a dynamic and results-driven perspective to the executive team. His ability to maintain precision and poise under pressure has made him a critical contributor in the fast-paced world of national sports media. Prior to his work in broadcast, Jamarcus excelled at Gideon Strategic Partners, where he managed client onboarding and experience, demonstrating exceptional communication and service delivery skills. His early career included standout performance as a Logistics Account Executive at Total Quality Logistics (TQL), where he managed a $5 million portfolio and cultivated strong, long-term partnerships while consistently surpassing performance targets.

As Chairperson of Realford Holdings Inc., Jamarcus brings a strategic mindset, operational efficiency, and a forward-thinking outlook to the boardroom—helping guide the company’s investments, partnerships, and long-term growth strategy.

Chairperson | Marketing & Advertising Strategist | Creative Innovator
Chairperson, Realford Holdings Inc. & Trust | Founder, Alaio Studio

Alaundra Alford is a visionary marketing and advertising specialist with over a decade of experience driving brand innovation, digital strategy, and creative excellence. As the Chairperson of Realford Holdings Inc. & Trust, she brings leadership rooted in creativity, strategic thinking, and an entrepreneurial spirit that fuels business growth across diverse industries. Alaundra is the founder of Alaio Studio, a cutting-edge creative agency born in the Pacific Northwest and known for its multidisciplinary approach across marketing, design, music production, and sustainable innovation. Her marketing acumen has generated over $4.2 million in eCommerce advertising sales, underscoring her ability to merge storytelling with high-performance digital strategy.

Her dynamic career began with luxury real estate brand Hello Living and bespoke bridal house KWH Bridal, later evolving into high-impact roles in the hospitality, tourism, and lifestyle sectors. Alaundra has left a creative imprint on exclusive venues and global brands such as Gitano, Faena Casa Miami, Soho House Miami, Habibi The Restaurant, and SAA 154/WSA of Happier.

With expertise spanning digital campaigns, experiential branding, and content creation, Alaundra continues to push boundaries and reimagine what's possible in modern marketing.

Chairperson, Realford Holdings Inc.
Director of Operations, Gameday Sports Management

Jakeidra Roberson serves as Chairperson of Realford Holdings Inc., where she brings her extensive background in hospitality management and food and beverage services to the strategic leadership of the organization. Her deep understanding of operations and service excellence supports Realford Holdings’ mission to deliver high-impact ventures across youth sports, media, and community development.

In addition to her role at Realford Holdings, Jakeidra is the Director of Operations for Gameday Sports Management. She oversees a wide portfolio of concessions and vendor contracts, including partnerships with the City of Dallas Parks and Recreation, City of DeSoto UHL Park, Southern Skate Skating Rink, and Uplift Hampton Preparatory School. Under her direction, Gameday’s food and beverage operations have maintained high standards of quality, compliance, and customer satisfaction. Jakeidra’s operational leadership and hospitality expertise make her an invaluable asset to both Gameday Sports Management and the broader vision of Realford Holdings Inc.

Chairperson, Board of Directors
Realford Holdings Inc.

Taira Alford serves as Chairperson of the Board of Directors for Realford Holdings Inc., bringing a dynamic blend of creativity, leadership, and strategic vision to the organization. A graduate of The School of the Art Institute of Chicago (SAIC) with a Bachelor's degree in Art, Taira has built a distinguished career in film and television, writing and producing independent films and shorts that reflect her unique artistic voice. With a strong background in TV production and media, Taira plays a pivotal role in the growth and operational strategy of Big Youth Sports and Entertainment Media (BYSETV), a key subsidiary of Realford Holdings. Her deep understanding of storytelling, content development, and audience engagement has been essential in shaping BYSETV’s mission to inspire and empower youth through sports and entertainment.

Taira’s visionary leadership continues to guide Realford Holdings toward innovation, cultural relevance, and meaningful impact across media and youth development platforms.

Chairperson, Realford Holdings Inc. & Trust
Linebackers Coach, Sam Houston University

Jaylen Roberson is the Chairperson of Realford Holdings Inc. and Trust, where he brings his passion for sports, business, and community leadership to the forefront of strategic operations and organizational growth. A graduate of Howard Payne University with a degree in Business Management, Jaylen combines his academic foundation with real-world experience in sports management and leadership.

In addition to his executive role, Jaylen serves as the Linebackers Coach for Sam Houston University, where he mentors student-athletes both on and off the field, demonstrating his deep commitment to youth development and athletic excellence.

Jaylen also oversees day-to-day operations for Big Youth Sports and Entertainment TV (BYSETV), a subsidiary of Realford Holdings Inc. Under his leadership, BYSETV delivers impactful youth-focused sports content and entertainment programming. His expertise in sports management has been instrumental in expanding the brand's reach and operational efficiency.

With a unique blend of coaching, business acumen, and media oversight, Jaylen Roberson stands at the intersection of youth empowerment, athletic development, and visionary entrepreneurship.

Chairperson, Board of Directors
Realford Holdings Inc. & Trust
Logistics Specialist, Alaska Airlines

Daymon Alford serves as Chairperson of the Board of Directors for Realford Holdings Inc. & Trust, where he contributes strategic oversight and operational insight to support the organization’s diverse portfolio. With a strong background in logistics and corporate operations, Daymon plays a key advisory role in shaping the company’s travel and mobility strategies. Professionally, Daymon works as a Logistics Specialist for Alaska Airlines, where he manages critical aspects of travel coordination, supply chain efficiency, and operational planning. His industry expertise is a vital asset to Realford Holdings, especially in managing corporate travel logistics for executive teams, staff, and event coordination across the company’s subsidiaries.

Daymon’s blend of corporate discipline and board-level leadership supports Realford Holdings Inc. & Trust in maintaining operational excellence, cost-efficiency, and seamless execution across all travel-related functions.

Chairperson & Corporate Secretary
Realford Holdings Inc. & Trust
Assistant to the Managing Partner, Raymond Alford

Rhonda Alford serves as Chairperson and Corporate Secretary for Realford Holdings Inc. & Trust, where she plays a central role in upholding the integrity, transparency, and efficiency of the organization’s governance structure. As Assistant to the Managing Partner, Raymond Alford, Rhonda ensures seamless communication and strategic alignment across leadership operations. In her role as Corporate Secretary, Rhonda is responsible for managing corporate governance, ensuring legal and regulatory compliance, and maintaining accurate records of board activities and organizational decisions. She acts as a vital liaison between the board of directors, executive management, and key stakeholders—facilitating smooth information flow, reinforcing accountability, and ensuring adherence to both internal policies and external regulations.

Rhonda’s dedication to excellence, organizational oversight, and corporate integrity makes her an essential pillar of leadership at Realford Holdings Inc. & Trust.

Technology Transformation | Partner Ecosystem | Cloud & AI Leadership

Dr. Cedric Alford is a seasoned technology executive with over 25 years of experience at the intersection of digital innovation, strategic partnerships, and enterprise transformation. Recognized for his ability to build and lead high-performing partner ecosystems, Dr. Alford specializes in accelerating cloud adoption and implementing AI-driven solutions across Fortune 500 companies and highly regulated industries.

He currently serves as a Senior Consultant for Realford Consulting, where he helps organizations align emerging technologies with sustainable business strategies, leveraging his deep expertise in cloud platforms, intelligent automation, and AI governance to drive enterprise growth and resilience. Dr. Alford has a distinguished track record of pioneering impactful initiatives—including the creation of Microsoft’s first Global Blackbelt in Marketing role, leading Azure Digital Sales for Regulated Industries, and reshaping global marketplace strategy at Pegasystems. His leadership consistently delivers measurable business value through advanced analytics and technology-enabled transformation. He holds a doctorate in Management, an MBA, and a postgraduate certificate in Artificial Intelligence from The University of Texas at Austin McCombs School of Business. As an experienced educator, Dr. Alford brings real-world insights into the graduate classroom and helps cultivate the next generation of technology leaders.

“I am a lifelong technology executive, learner, professor, and mentor.”

Partner – 7even-6Sigma Development Group
Co-Founder – Lou-Tex Real Estate Development
Co-Founder & Partner – Alpha & Omega Construction
Founder – 51 Acres Construction LLC
Construction Executive | Real Estate Developer | Urban Infrastructure Strategist

Lorenzo Smith is a highly accomplished construction executive and visionary developer with over 30 years of experience leading public and private sector projects across Texas and the southern United States. As a Partner of 7even-6Sigma Development Group, a subsidiary of Realford Holdings Inc., Lorenzo specializes in large-scale municipal construction, educational infrastructure, and strategic land development. He is also the founder of 51 Acres Construction LLC, a trusted firm recognized for delivering complex, compliance-driven builds with precision, transparency, and excellence. His proven track record includes managing multimillion-dollar projects from the ground up—working closely with city governments, school boards, and private investors to transform vision into reality. In addition to his work with 7even-6Sigma, Lorenzo is the Co-Founder of Lou-Tex, a real estate development firm focused on urban revitalization and mixed-use property investment, and a Co-Founder and Partner of Alpha & Omega Construction, where he leads the planning and execution of both residential and commercial builds. Lorenzo’s career is driven by a commitment to community advancement, economic development, and architectural integrity. With deep industry insight and hands-on experience, he continues to shape the future of regional infrastructure and urban growth—building not just projects, but legacies.

Chief Financial Officer | Financial Operations Strategist | Business & IT Leader
CFO of Realford Holdings Inc. & Trust | Founder of LL Consulting LLC

Crystal Lee is an accomplished financial operations leader with a dynamic background in business management, financial systems, and IT integration. As the Chief Financial Officer for Realford Holdings Inc. & Trust and Founder of LL Consulting LLC, she brings a strategic and solutions-driven approach to managing financial processes, operational workflows, and organizational performance. With extensive experience overseeing payroll systems, managing cross-functional teams, processing financial transactions, and leading operational initiatives, Crystal has built a reputation for driving efficiency, consistency, and accountability across financial departments. Her dual expertise in business and technology enables her to bridge the gap between operational needs and digital tools, streamlining financial workflows and supporting data-informed decision-making.

Crystal’s career is also shaped by her strong foundation in Human Resources, team leadership, and training. She is proficient across a wide range of software platforms, including Microsoft Office Suite, Apple applications, and enterprise communication tools, allowing her to operate seamlessly in fast-paced and tech-forward environments. Crystal is committed to empowering organizations through thoughtful financial strategy, operational excellence, and innovative leadership.

Corporate Comptroller | Tax Strategist | Financial Consultant
Corporate Comptroller at Realford Holdings Inc. & Trust | Founder of Financial Tax Professionals

Arikka Muhijuka is a seasoned financial expert with over seven years of experience helping individuals and businesses achieve financial clarity, growth, and compliance. As the Corporate Comptroller for Realford Holdings Inc. & Trust, and Founder of Financial Tax Professionals, Arikka leads with a deep understanding of tax strategy, financial planning, and business consulting.

Her diverse background includes two years of service at a certified public accounting (CPA) firm, where she gained hands-on experience in tax compliance, audit functions, and financial reporting. Arikka is highly skilled in trustee management, nonprofit accounting, real estate taxation, and complex partnership structures. Her strategic insight into both federal and state tax codes empowers her to provide high-net-worth individuals and organizations with tailored, forward-thinking tax planning and compliance solutions. Driven by an analytical mindset and a solution-oriented approach, Arikka excels in navigating intricate tax scenarios, managing risk, and delivering actionable strategies that support long-term financial success. Whether guiding clients through audits or developing innovative financial systems, her work is grounded in integrity, precision, and a commitment to financial excellence.

Contract Acquisition Specialist | Government Procurement Expert | Strategic Growth Advisor
Contract Acquisition Specialist at Realford Consulting LLC

Tiffany Williams is a results-driven Contract Acquisition Specialist with over 15 years of experience in government contracting and account management. At Realford Consulting LLC, Tiffany plays a pivotal role in securing new opportunities at the federal, state, and local levels, helping the organization expand its impact through strategic acquisitions and compliant contracting. With a deep understanding of complex procurement processes, Tiffany excels in sourcing contracts, crafting competitive proposals, and leading successful negotiations. Her work is defined by strategic market research, meticulous documentation, and strong relationship-building with key government agencies and procurement officers.

Tiffany’s background in account management equips her with a client-focused mindset and a keen eye for aligning contract opportunities with long-term organizational goals. Her ability to thrive in fast-paced, highly competitive environments has made her a trusted leader in identifying and converting opportunities into lasting partnerships.

Senior Contract Manager | Contract Acquisition Strategist | Operations Leader
Sr. Contract Manager & Contract Acquisition Specialist at Whistleblowers Sports Officials

Lyla Will is an accomplished Senior Contract Manager and Contract Acquisition Specialist at Whistleblowers Sports Officials, where she brings over a decade of experience in operations management, contractor oversight, and market analysis to support the organization’s growth and efficiency. With a strong foundation in staffing, scheduling, and conflict resolution, Lyla excels at managing over 200 contractors while ensuring seamless service delivery and operational excellence.

Her background as a general manager and staffing director has honed her ability to lead diverse teams, develop efficient workforce strategies, and cultivate meaningful partnerships through strategic outreach and engagement. Lyla’s expertise extends to event coordination, member retention, and community networking—skills that enhance both internal operations and external relationships. Lyla holds an Associate of Applied Arts degree as a Business Communications Specialist, equipping her with the ability to clearly and effectively translate complex business insights into actionable strategies. Her blend of analytical insight and operational leadership makes her an invaluable asset in contract management and acquisition within the sports and event services industry.

Big Youth Sports & Entertainment TV Administrator

Big Youth Sports & Entertainment TV

Big Youth Sports & Entertainment TV