Founder – Realford Consulting LLC
Managing Partner – Realford Holdings Inc. & Trust
Senior Project Manager | Business Consultant

Raymond E. Alford Jr. is a seasoned business consultant and strategic project manager with over 15 years of experience leading high-impact initiatives across both public and private sectors. As the founder of Realford Consulting LLC and managing partner of Realford Holdings Inc. & Trust, Raymond is known for delivering results through a combination of data-driven decision making, operational efficiency, and innovative business development strategies.

Certified as a Lean Six Sigma Master Black Belt by the Six Sigma Society, Raymond has a proven track record of optimizing complex systems, streamlining processes, and increasing productivity through methodical, team-based problem-solving. His leadership style is both analytical and people-focused—bringing together cross-functional teams to execute projects with precision and purpose. Raymond is deeply committed to building sustainable business models, empowering teams, and creating systems that generate measurable outcomes. Through Realford’s family of companies, he continues to develop innovative solutions that strengthen communities, elevate underserved populations, and drive long-term success.

Partner – Realford Consulting LLC
Founder – Whistleblowers Sports Officials & Official Gear
Senior Sports Consultant | Community Engagement Strategist

Patrick Roberson is a veteran Senior Sports Consultant with over 20 years of experience in the sports officiating and athletic consulting world. As a certified official at the National, State, and City levels, Patrick has been a driving force behind the development and success of sports programs across Texas and beyond. Patrick is the founder of Whistleblowers Sports Officials, a premier organization focused on training, certifying, and placing high-quality sports officials in leagues and tournaments. He is also the creator of Official Gear, a specialized brand that provides apparel and equipment tailored specifically for sports officials—promoting both professionalism and performance. Over the years, Patrick has consulted for an impressive roster of organizations, including the TAPPS school district, YMCA, Boys and Girls Club, and multiple city departments such as Dallas, Irving, and McKinney Parks and Recreation. His leadership and strategic input have elevated sports programs across all age groups and competition levels. In addition, Patrick has worked with national platforms like Prospects by Sports Illustrated and United Youth Sports, contributing his expertise to enhance youth athletic experiences and promote greater visibility for emerging talent. His efforts also extend into media production, where he develops platforms to promote sports initiatives and foster deeper community engagement. Patrick’s passion lies in using sports as a tool for empowerment, education, and unity. Through Realford Consulting and his own entrepreneurial ventures, he continues to inspire, organize, and lead with integrity, helping communities grow stronger—one game at a time.

Certified Life Coach | Recovery Coach | Mental Health Peer Specialist | Substance Abuse Counselor

Winnetka Smith- Alford is a dynamic and compassionate coach with a passion for helping others step into their purpose and live life with clarity, confidence, and intention. She empowers individuals to overcome life’s challenges, set meaningful goals, and implement lasting change.

With certifications in Life Coaching, Recovery Coaching, Mental Health Peer Support, and formal training in Substance Abuse Counseling and Social Work, Winnetka brings a powerful blend of professional expertise and lived experience to her practice. She understands that no two journeys are the same—and she tailors her approach to meet each client where they are.

“I’m dedicated to empowering individuals through personalized coaching measures, goal setting, strategic planning, and successful change implementation.”

Chief Financial Officer | Financial Operations Strategist | Business & IT Leader
CFO of Realford Holdings Inc. & Trust | Founder of LL Consulting LLC

Crystal Lee is an accomplished financial operations leader with a dynamic background in business management, financial systems, and IT integration. As the Chief Financial Officer for Realford Holdings Inc. & Trust and Founder of LL Consulting LLC, she brings a strategic and solutions-driven approach to managing financial processes, operational workflows, and organizational performance. With extensive experience overseeing payroll systems, managing cross-functional teams, processing financial transactions, and leading operational initiatives, Crystal has built a reputation for driving efficiency, consistency, and accountability across financial departments. Her dual expertise in business and technology enables her to bridge the gap between operational needs and digital tools, streamlining financial workflows and supporting data-informed decision-making.

Crystal’s career is also shaped by her strong foundation in Human Resources, team leadership, and training. She is proficient across a wide range of software platforms, including Microsoft Office Suite, Apple applications, and enterprise communication tools, allowing her to operate seamlessly in fast-paced and tech-forward environments. Crystal is committed to empowering organizations through thoughtful financial strategy, operational excellence, and innovative leadership.

Senior Contract Manager | Contract Acquisition Strategist | Operations Leader
Sr. Contract Manager & Contract Acquisition Specialist at Whistleblowers Sports Officials

Lyla Will is an accomplished Senior Contract Manager and Contract Acquisition Specialist at Whistleblowers Sports Officials, where she brings over a decade of experience in operations management, contractor oversight, and market analysis to support the organization’s growth and efficiency. With a strong foundation in staffing, scheduling, and conflict resolution, Lyla excels at managing over 200 contractors while ensuring seamless service delivery and operational excellence.

Her background as a general manager and staffing director has honed her ability to lead diverse teams, develop efficient workforce strategies, and cultivate meaningful partnerships through strategic outreach and engagement. Lyla’s expertise extends to event coordination, member retention, and community networking—skills that enhance both internal operations and external relationships. Lyla holds an Associate of Applied Arts degree as a Business Communications Specialist, equipping her with the ability to clearly and effectively translate complex business insights into actionable strategies. Her blend of analytical insight and operational leadership makes her an invaluable asset in contract management and acquisition within the sports and event services industry.