Executive Management Team
The leaders responsible for strategy, operations, contract management, sports programming, and workforce development across the Realford Holdings & Trust portfolio.
Raymond E. Alford Jr.
Founder & Managing Partner · Realford Holdings & TrustRaymond E. Alford Jr. serves as Founder and Managing Partner of Realford Holdings & Trust and Founder and CEO of Realford Consulting LLC. He brings more than 17 years of experience designing workforce ecosystems that connect employers, educational institutions, government agencies, and communities to create sustainable economic opportunity.
He leads project vision, partnership strategy, development coordination, and long-term operational planning for transformational projects, including sports and tourism districts and mixed-use commercial developments. Mr. Alford is the creator of the Realford Integrated Workforce Ecosystem™ (RIWEM™).
Leading across the portfolio
Crystal Lee
Chief Operating Officer & Chief Financial Officer Realford Holdings & TrustLeads enterprise operations, financial management, and administrative systems across the Realford divisions.
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Crystal Lee oversees financial management, operational administration, and organizational financial coordination across Realford's development and operational projects. She brings extensive experience in business management, payroll administration, operational coordination, and organizational financial operations.
She supports internal financial systems, contractor coordination, and operational cost management, keeping projects financially disciplined through development and operations. Her leadership keeps operational and financial systems aligned as initiatives scale across multiple projects and platforms.
Lyla Will
Senior Contract Manager & Contract Acquisition Strategist Whistleblowers Sports Officials10+ years in operations, 200+ contractors managed, and contract operations across multiple jurisdictions and events.
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Lyla Will is an accomplished Senior Contract Manager and Contract Acquisition Strategist with more than 10 years of experience in operations management, contractor oversight, and contract support within the sports and event services industry.
In her role at Whistleblowers Sports Officials, Lyla is responsible for managing complex contract operations, overseeing 200+ contractors, and ensuring consistent, high-quality service delivery across multiple jurisdictions and events. Her expertise spans staffing and scheduling, contractor performance management, conflict resolution, and operational optimization, allowing her to maintain efficiency while scaling operations.
Lyla's professional background includes senior leadership roles as a General Manager and Staffing Director, where she developed workforce strategies, strengthened contractor pipelines, and built strong relationships through targeted outreach and partnership engagement. She brings a strategic mindset to contract acquisition, market analysis, and service expansion, supporting organizational growth while maintaining compliance and accountability.
She also plays a key role in event coordination, member retention, and community networking, ensuring both internal teams and external partners operate with clarity and alignment. Lyla holds an Associate of Applied Arts degree as a Business Communications Specialist, equipping her with the ability to translate complex operational and contractual requirements into clear, actionable strategies.
Recognized for her analytical insight, leadership, and operational discipline, Lyla is a trusted leader in contract management and an integral contributor to Whistleblowers Sports Officials' continued growth and success.
Patrick Roberson
Director of Sports Operations & Facility Programming Realford Consulting LLC · Founder, WBSO & Official GearKeeps facilities active and revenue-generating through tournaments, leagues, and programming.
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Patrick Roberson brings more than two decades of experience in youth and community sports leadership, officiating, and athletic program development, with networks across youth leagues, tournament organizers, athletic associations, and municipal recreation systems.
He oversees tournament coordination, league partnerships, scheduling, programming strategy, and operational activation of sports facilities, sustaining the utilization and visitor traffic that make facilities financially sustainable.
Dr. Winnetka Smith-Alford
Workforce Development & Community Impact Director Realford Consulting LLC · Founder, Ivy House of HopeLeads workforce development and community integration across Realford projects and programs.
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Dr. Winnetka Smith-Alford's background includes behavioral health support, community development services, workforce readiness coaching, and social service program coordination. She is a Certified Master Life Coach and LCDC-I.
She ensures development projects build in employment pathways and workforce opportunities for local residents, strengthening community engagement and long-term economic opportunity in host communities.
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